Unlike any other brand, BIRKENSTOCK turned their brand perception around and is now selling their products in more than 100 countries worldwide, with many more to come. Their biggest markets are North Americas, Europe, Japan and China. Their shoes’ popularity can no longer be denied. Besides shoes, BIRKENSTOCK’s portfolio includes accessories, cosmetics and beds.
The online shop gained more importance during times of Corona. Continuous optimisations regarding usability and user experience are ensured by continuous user testings which are conducted and evaluated internally for all global markets. The valuable insights gained from these tests are implemented into concepts of new features and their design. Preparation of wireframes and click-dummies are not only used for testing, but also for a seamless hand-over to the development department. To ensure completeness and accuracy, user stories and requirements are written by the creatives who are always supposed to ensure a consistent brand experience for all users.