Design constitutes much more than making something look nice. It implies basic analysis and evaluation of an existing problem and the solution derives unambiguously from this process. The subsequent design conception is fundamental to the question of media choice.
The Greek God for sharp-tongued criticism "Momos" served as the inspiration for this corporate identity. The typography also reflects the idea of constant correction which is why all words have a strikethrough effect. The imagery reminds of picture shots from a laboratory which underlines the aspects of detailed dissections and analyses.

The website can be viewed at
This project was made for TheAppGuys GmbH in cooperation with MOMOS.
Back to Top