Applied skills and tools:
Logo / Brand Development / Print / Agency Management
Sometimes, people want to give their career a new direction, turn their hobbies into a profession or start a new job after a break. is a platform and consultancy for lateral entrants and companies searching for lateral entrants.

The Logo

Based on the idea of "breaking out" and "reinventing yourself", the logo was created, which is based on the capital "O" of the font "Montserrat". The small piece in the O breaks out and thus shapes something new, namely the letter "Q". The Q is the initial letter of the word mark.

Depending on the application, the logo can be used as a word brand or as an image mark. The "Q-tail" can also be used as a decorative element.
Derivation of the logo
Two colours were defined. Green is the primary color which represents the category for the employee and red colour for the employers.

The website can be viewed at
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